Explore my projects
Hello
Natalie
Fitak
I’m a Head of Product Design & Research
I’m a Head of Product Design
& Research
I’m a Head of Product Design & Research
“I design systems people trust -
especially when it matters most”
Available Worldwide
Trusted by the industry's leading brands
Trusted by the industry's leading brands
Trusted by the industry's leading brands
Note
Good systems scale.
Thoughtful design sustains.
Built for scale. Designed for longevity.
Driving Adoption & Product Performance
Product Initiatives Delivered
1+
1+
Impact in Numbers
Users Reached
1M+
1M+
Projects
Projects
Done
A selection of product and experience initiatives delivered at scale
2016
2022 - Present
Head of
UX & Reseacrh
Aster DM Healthcare
Present
2022 - Present
Head of
UX & Reseacrh
Aster DM Healthcare
Product Design
Service Architecture
Design Leadership
Product Design
Service Architecture
Design Leadership
Explore my services
Design
Process
A glimpse into my collaborative and iterative design process.
01.
Discovery
Session
02.
Strategy
Mapping
03.
Prototype
Creation
04.
Final
Delivery
Design
Process
A glimpse into my collaborative and iterative design process.
01.
Discovery
Session
02.
Strategy
Mapping
03.
Prototype
Creation
04.
Final
Delivery
Design
Process
A glimpse into my collaborative and iterative design process.
01.
Discovery
Session
02.
Strategy
Mapping
03.
Prototype
Creation
04.
Final
Delivery
People
People
I Work With
I Work With
Shared experiences from people I’ve built and delivered with.
Shady
Ramdan
Chief Product Officer at Aster DM Healthcare
Company satisfaction
built on trust and results.
90%
90%
“What sets Natalia apart is her unwavering commitment to user-centered design principles combined with her strategic mindset."
Shady
Ramdan
CPO at Aster DM Healthcare
Company satisfaction
built on trust and results.
90%
90%
“What sets Natalia apart is her unwavering commitment to user-centered design principles combined with her strategic mindset."
Common
Questions
Helping you understand our process and offerings.
What differentiates your approach?
I bring experience leading UX at scale within complex digital ecosystems. My work combines product strategy, system architecture, research insight, and hands-on execution. I’ve led initiatives that align business goals with structured experience design and I stay involved through delivery to ensure outcomes, not just recommendations.
How long will it take to complete my project?
From UX/UI design to web development and branding, I ensure every project is completed on time with clear timelines for individuals and businesses.
How does ongoing support work?
I offer structured advisory support rather than traditional maintenance. This includes reviewing product performance, refining experience systems, guiding research strategy, and supporting leadership decisions over time. Support can be structured as project-based or fractional advisory.
Who do you typically work with?
I work with product leaders, founders, and organizations operating in complex digital environments. Most engagements involve scaling products, restructuring experience systems, or strengthening UX leadership capability.
Is mentorship available for individuals?
Yes. I mentor senior designers and emerging UX leaders who want to operate at a more strategic level. This includes guidance on leading complex initiatives, influencing stakeholders, structuring research, and building long-term impact within organizations.
Common
Questions
Helping you understand our process and offerings.
What differentiates your approach?
I bring experience leading UX at scale within complex digital ecosystems. My work combines product strategy, system architecture, research insight, and hands-on execution. I’ve led initiatives that align business goals with structured experience design and I stay involved through delivery to ensure outcomes, not just recommendations.
How long will it take to complete my project?
The timeline depends on the level of engagement. Strategic product direction or experience architecture initiatives typically span 6–10 weeks. Broader service architecture or advisory partnerships may extend longer, depending on scope and organizational complexity. Every engagement begins with clear milestones and defined decision checkpoints.
How does ongoing support work?
I offer structured advisory support rather than traditional maintenance. This includes reviewing product performance, refining experience systems, guiding research strategy, and supporting leadership decisions over time. Support can be structured as project-based or fractional advisory.
Who do you typically work with?
I work with product leaders, founders, and organizations operating in complex digital environments. Most engagements involve scaling products, restructuring experience systems, or strengthening UX leadership capability.
Is mentorship available for individuals?
Yes. I mentor senior designers and emerging UX leaders who want to operate at a more strategic level. This includes guidance on leading complex initiatives, influencing stakeholders, structuring research, and building long-term impact within organizations.
Common
Questions
Helping you understand our process and offerings.
What differentiates your approach?
I bring experience leading UX at scale within complex digital ecosystems. My work combines product strategy, system architecture, research insight, and hands-on execution. I’ve led initiatives that align business goals with structured experience design and I stay involved through delivery to ensure outcomes, not just recommendations.
How long will it take to complete my project?
The timeline depends on the level of engagement. Strategic product direction or experience architecture initiatives typically span 6–10 weeks. Broader service architecture or advisory partnerships may extend longer, depending on scope and organizational complexity. Every engagement begins with clear milestones and defined decision checkpoints.
How does ongoing support work?
I offer structured advisory support rather than traditional maintenance. This includes reviewing product performance, refining experience systems, guiding research strategy, and supporting leadership decisions over time. Support can be structured as project-based or fractional advisory.
Who do you typically work with?
I work with product leaders, founders, and organizations operating in complex digital environments. Most engagements involve scaling products, restructuring experience systems, or strengthening UX leadership capability.
Is mentorship available for individuals?
Yes. I mentor senior designers and emerging UX leaders who want to operate at a more strategic level. This includes guidance on leading complex initiatives, influencing stakeholders, structuring research, and building long-term impact within organizations.