Digital Pharmacy
Where healthcare meets seamless e-commerce
Industry
E-Commerce / Retail Tech
Service
Product Strategy · UX Architecture · Conversion Design
Duration
8 months
Impact
+30 % repeat orders · 20 % uplift in average basket
OVERVIEW
We redesigned Aster’s pharmacy experience into a rich, fast, and intuitive commerce platform — complete with real-time delivery tracking, coupons, promotions, and personalized offers. Users can discover products, reorder essentials, or get an express delivery in under 60 minutes. It feels like a modern shopping journey — but one built on accuracy, trust, and speed. From search to doorstep, every detail was designed to feel smooth, familiar, and alive.
OVERVIEW
We redesigned Aster’s pharmacy experience into a rich, fast, and intuitive commerce platform — complete with real-time delivery tracking, coupons, promotions, and personalized offers. Users can discover products, reorder essentials, or get an express delivery in under 60 minutes. It feels like a modern shopping journey — but one built on accuracy, trust, and speed. From search to doorstep, every detail was designed to feel smooth, familiar, and alive.
OVERVIEW
We redesigned Aster’s pharmacy experience into a rich, fast, and intuitive commerce platform — complete with real-time delivery tracking, coupons, promotions, and personalized offers. Users can discover products, reorder essentials, or get an express delivery in under 60 minutes. It feels like a modern shopping journey — but one built on accuracy, trust, and speed. From search to doorstep, every detail was designed to feel smooth, familiar, and alive.
THE CHALLENGE
Pharmacy retail had the products, but not the experience. Customers wanted the convenience of modern e-commerce — instant delivery, smart recommendations, simple checkout — without losing confidence in what they were buying. The challenge was to bridge that gap: bring lifestyle-level engagement to a regulated industry without compromising credibility.
THE CHALLENGE
Pharmacy retail had the products, but not the experience. Customers wanted the convenience of modern e-commerce — instant delivery, smart recommendations, simple checkout — without losing confidence in what they were buying. The challenge was to bridge that gap: bring lifestyle-level engagement to a regulated industry without compromising credibility.
THE CHALLENGE
Pharmacy retail had the products, but not the experience. Customers wanted the convenience of modern e-commerce — instant delivery, smart recommendations, simple checkout — without losing confidence in what they were buying. The challenge was to bridge that gap: bring lifestyle-level engagement to a regulated industry without compromising credibility.
THE SOLUTION
We treated the platform like a retail experience with a conscience — simplifying product discovery, streamlining checkout, and integrating live delivery updates. Coupons, bundles, and personalized offers added the emotional hooks that keep users exploring. The result: a shopping flow that feels effortless, yet carefully structured for safety and consistency.
THE SOLUTION
We treated the platform like a retail experience with a conscience — simplifying product discovery, streamlining checkout, and integrating live delivery updates. Coupons, bundles, and personalized offers added the emotional hooks that keep users exploring. The result: a shopping flow that feels effortless, yet carefully structured for safety and consistency.
THE SOLUTION
We treated the platform like a retail experience with a conscience — simplifying product discovery, streamlining checkout, and integrating live delivery updates. Coupons, bundles, and personalized offers added the emotional hooks that keep users exploring. The result: a shopping flow that feels effortless, yet carefully structured for safety and consistency.
THE RESULT
The digital pharmacy became a core driver of online sales and one of Aster’s highest-performing digital verticals. It redefined how people shop for wellness products — fast, contextual, and confidently — while aligning perfectly with Aster’s growing digital commerce vision.
THE RESULT
The digital pharmacy became a core driver of online sales and one of Aster’s highest-performing digital verticals. It redefined how people shop for wellness products — fast, contextual, and confidently — while aligning perfectly with Aster’s growing digital commerce vision.
THE RESULT
The digital pharmacy became a core driver of online sales and one of Aster’s highest-performing digital verticals. It redefined how people shop for wellness products — fast, contextual, and confidently — while aligning perfectly with Aster’s growing digital commerce vision.
CONCLUSION
This project proved that even in regulated industries, commerce can be dynamic, personal, and fast — if you design it with the same precision as logistics and the same warmth as brand.
CONCLUSION
This project proved that even in regulated industries, commerce can be dynamic, personal, and fast — if you design it with the same precision as logistics and the same warmth as brand.
CONCLUSION
This project proved that even in regulated industries, commerce can be dynamic, personal, and fast — if you design it with the same precision as logistics and the same warmth as brand.